The Top 10 Reasons Are...

1. More sales

Top of the list, because the bottom line is sales and sales determine the future of your company or brand. Sponsoring Vail Gay Ski Week helps boost your sales.

2. Further build, or create, a positive image

By associating your company or brand with Vail Gay Ski Week, you will be sending a clear, positive message to current and potential consumers. When faced with the decision to choose your company or brand, consumers will choose those who they have seen in a good light over those “other guys”.

3. Obtain higher visibility

Your product and company will be highly visible to our target audience, the GLBT community. This community has a higher level of disposable income than your current demographic, and will be directly marketed to. Depending on the level of sponsorship, you can receive recognition at some or all Vail Gay Ski Week activities.

4. Word of mouth marketing

This form of marketing is the most effective while also being the hardest to successfully create on your own. No form of direct marketing has such high memory recall and action invoking results as word of mouth marketing. After attending Vail Gay Ski Week, participants will go home with stories and pictures that will make their way into all forms of social media and verbal stories shared with friends, family, and more. Don’t miss this opportunity to be the center of their discussions!

5. Set yourself apart

The “other guys” are no longer such tough competitors if you align yourself with Vail Gay Ski Week. While most campaigns target a large range of audiences, studies show that (this is especially true with the GLBT community) advertising directly to segmented audiences results in higher advertising to action conversions. This means that taking individual demographics’ considerations into your marketing will help you achieve higher results.

6. Be known as a good citizen

Especially during such tough economic times, companies who are giving their time and money to assist those in need are gaining stronger support foundations. These supporters will continue to choose your company or brand because they will remember how you helped the community, and their fellow citizens, when they were most needed.

7. Networking 101

By co-sponsoring an event that is set to grow in the future, you will add a large amount of clients and potential business partners to your network. By sponsoring Vail Gay Ski Week you will put yourself ahead of the game when it comes to forming new relationships, and planning the future for your company.

8. Experience a NEW kind of gay ski week

Unlike other gay ski weeks, Vail Gay Ski Week is an inexpensive event. Registrants will gain access to activities, discounted meals and drinks, and can pick and choose where and how much money they spend.

9. Gain a whole new clientele

One of the fastest growing target audiences is the GLBT community. Do your research and you will find that this market does not have typical expenditures that the family, with children, market has. The GLBT community spends their money mostly on travel and entertainment. Vail Gay Ski Week is providing both.

10. Get the sponsor “hook-up”

Attend and have presence at all of the Vail Gay Ski Week activities, with your lodging, lift tickets, and more covered. (*applies to sponsors with the “Back Bowler” option only, see the Sponsorship Agreement Form for more details on sponsorship benefits).